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People scan Feed quickly, particularly on mobile devices, so consider using the following ad features and best practices that can help draw their attention.
Ad features
Use add overlay to create image template: Image template is an Advantage+ creative enhancement that allows you to customize the color and font of your text and present it in a banner template on your ad.
It’s a useful tool if you have several copy options and you’re unsure which creative resonates with different audiences.
Best practices
Testing your ad is the best way to find what works for your audience, but these techniques can be effective.
Keep ad copy short: Primary text should span 1-3 lines at most.
Communicate what you want people to do: Communicating what you want people to do at a glance is the most important goal of your ad.
These are just the minimum pixel requirements.
For full design specifications, see the Ads Guide.
Facebook
Recommended minimum image pixel size
Facebook Feed
For 1:1 ratio: 1080 x 1080 pixels
For 4:5 ratio: 1440 x 1800 pixelsFacebook right column
1200 x 1200 pixels
Facebook Marketplace
1200 x 1200 pixels
Facebook Stories
1080 x 1080 pixels
Facebook Reels
1080 x 1080 pixels
Instagram
Instagram Feed
1080 x 1080 pixels
Instagram Stories
1080 x 1080 pixels
Instagram Reels
1080 x 1080 pixels
Meta Audience Network
Audience Network Native, Banner and Interstitial
398 x 208 pixels
Messenger
Messenger Stories
1080 x 1080 pixels
Messenger Inbox
1200 x 1200 pixels
WhatsApp
WhatsApp Status
500 x 320 pixels
Different ad placements require different image and video aspect ratios.
While we realize that there may be a differing level of risk tolerance among advertisers, we believe this approach will allow us to better understand potential risks and build the right safeguards for the use of generative AI in ads in Special Ad Categories and regulated industries. Learn more about text generation.
Use placement asset customization: Placement asset customization allows you to tailor your ad copy to placements on Facebook, Messenger, Instagram, WhatsApp and Meta Audience Network.
Learn more about placement asset customization.
Add text options: Input multiple text options for the Primary text, Headline and Description fields when creating single image or video ads. This helps your text stand out in your own brand color and preferred font in your ad. As we have updates, we will share more information at that time.
Recommended Minimum Image Sizes for Meta Ads
It is recommended that you use the highest resolution images available. While we are encouraged by the appetite to test and learn, we are taking the same cautious approach as we have with other similar product launches. You can turn off Advantage+ creative enhancements or opt out of new optimization testing at any time.
Learn how to turn off Advantage+ creative enhancements.
In line with our approach for testing new products, certain industry verticals such as Financial Services and Pharma/Health and ads for Housing, Employment or Financial Services/Credit(HEC), Social Issues, Elections, or Politics (SEIP), along with certain countries, may not have immediate access to all generative AI features.
However, your text may be further truncated across various placements and devices. Remember, if you use an existing post from your Facebook Page to create your ad, you can’t edit the text in your ad creative.
If you use Advantage+ creative enhancements, such as text improvements, the text you upload may be adjusted.
If you don’t want to use the text from your website URL, add your own text to your ad.
Note: Static image ads with catalog items added are not considered Advantage+ catalog ads.
Feed
| Ad placements | 1.91:1 | 16:9 | 1:1 | 4:5 | 2:3 | 9:16 |
|---|---|---|---|---|---|---|
Facebook Feed | ✔ | ✔ | ✔ | ✔ | ||
Facebook profile feed | ✔ | ✔ | ✔ | |||
Threads feed | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Instagram Feed | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Facebook Marketplace | ✔ | ✔ | ✔ | |||
Facebook right column | ✔ | ✔ | ||||
Instagram Explore | ✔ | ✔ | ✔ | |||
Instagram Explore home | ✔ | ✔ | ✔ | |||
Facebook business explore | ✔ | ✔ | ✔ |
Stories, Status and Reels
| Ad placements | 1.91:1 | 16:9 | 1:1 | 4:5 | 2:3 | 9:16 |
|---|---|---|---|---|---|---|
Instagram Stories | ✔ | ✔ | ✔ | ✔ | ✔ | |
Facebook Stories | ✔ | ✔ | ✔ | ✔ | ✔ | |
Messenger Stories | ✔ | ✔ | ||||
Instagram Reels | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ and videos |
Facebook Reels | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
WhatsApp Status | ✔ | ✔ | ✔ | ✔ | ✔ |
In-stream ads for reels
| Ad placements | 1.91:1 | 16:9 | 1:1 | 4:5 | 2:3 | 9:16 |
|---|---|---|---|---|---|---|
Facebook in-stream reels | ✔ | ✔ | ✔ | |||
Ads on Facebook Reels | ✔ | ✔ | ✔ |
Search results
| Ad placements | 1.91:1 | 16:9 | 1:1 | 4:5 | 2:3 | 9:16 |
|---|---|---|---|---|---|---|
Facebook search results | ✔ | ✔ | ✔ | |||
Instagram search results | ✔ | ✔ | ✔ | ✔ |
Apps and sites
| Ad placements | 1.91:1 | 16:9 | 1:1 | 4:5 | 2:3 | 9:16 |
|---|---|---|---|---|---|---|
Audience network native, banner and interstitial | ✔ | ✔ | ✔ | |||
Audience network rewarded videos | ✔ | ✔ |
Learn more about recommended aspect ratios.
We launched supplemental terms for our generative AI features on May 6, 2024.
Learn more about Advantage+ creative enhancements.
Use text generation: Text generation is a generative AI feature that allows you to generate up to 5 variations of your primary text and headline based on your original primary text and headline inputs for your ad. Learn how to choose ad placements and how to customize your ad creative for placements.
This allows our ad system to optimize for delivery and performance using variations of the text options provided, based on individual preferences identified by our machine learning models. We recommend keeping your text as short as possible to limit truncation.
If you leave the text in your ad creative blank, text may be pulled from the website URL that you added as your ad destination and you may not be able to edit it.
We know that advertisers are excited to start testing our generative AI features.